The debate over whether makeup empowers or oppresses can’t hide the fact that female imperfection is increasingly unacceptable
As with most things Kim Kardashian does, the reality star’s latest beauty product – an already sold-out Skin Perfecting Body Foundation – has sparked an online back-and-forth about whether makeup for arms, legs and other parts of the body is feminist or not. Many say body makeup is inherently anti-feminist; others argue that it is the critique of a woman’s choice to wear body makeup that is anti-feminist.
We live in an age where it seems that women can label anything as a feminist act. To me, however, the message the product sends is quite clear: that we would probably be more comfortable in the skin we’re in if you couldn’t see it has pores. As the years-old debate about whether face makeup is empowering or oppressive rages on, men for the most part continue without it. Most of us are in agreement that, however you slice it, beauty standards are rigid and beauty regimes are still driven by external pressures rather than enjoyment. There is a difference between tolerating this and seeking its active expansion and entrenchment.