Samuel Ross’s brand stood out at LFWM on Monday – thanks to the designer extending the invite to young people, along with celebrities
Fashion label A-Cold-Wall – set up five years ago – was the highlight of the last day of the London fashion week men’s shows in London. While not yet a household name, consider that a matter of time. Hours after designer Samuel Ross unveiled his spring/summer 2020 collection, he scooped the British Fashion Council and GQ menswear prize, showing the faith that the British fashion industry have in him to take operations global.
This is a brand that has grown impressively on social media – with nearly 600k dedicated followers on Instagram. Ross paid this audience back on a rainy Monday afternoon: for his fourth show, around 100 young people dressed in hoodies, bucket hats and trainers joined the fashion crowd and celebrities including Arsenal player Héctor Bellerín, film director Steve McQueen and rapper A$AP Ferg.